# Investor Materials

All fundraising materials are available upon request. This page indexes what exists, its purpose, and its current status.

## Pitch Deck

| Version                            | Status      | Notes                                                             |
| ---------------------------------- | ----------- | ----------------------------------------------------------------- |
| Seed Deck v1                       | Archived    | Initial concept deck                                              |
| Seed Deck v2                       | Archived    | First data-rich version                                           |
| Seed Deck v3                       | Archived    | Added product screenshots                                         |
| Seed Deck v4 (OpenVC)              | Archived    | Built using OpenVC template framework with Designer/QA loop       |
| Seed Deck v5 (OpenVC + Reference)  | Archived    | Same framework, incorporated Masterworks/Rally design inspiration |
| Seed Deck v6 (Format Polish)       | Archived    | Pixel-level formatting QA pass on V5                              |
| **Seed Deck v7 (Manual Touch Up)** | **Current** | Founder-edited final version with manual design refinements on V6 |

The deck follows the OpenVC recommended structure: Cover → Hook → Problem → Solution → Product → Traction → Business Model → Market → GTM → Competition → Team → Ask → Close.

**Framing:** $500K pre-seed. The $2.5M seed model appears in appendix only.

## Financial Model

| Document                              | Purpose                                                                                                                                                                                       |
| ------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Numex Pre-Seed Pro Forma.xlsx**     | 20-tab Excel workbook: 3 scenarios ($100K/$500K/$1M), 24-month projections, centralized assumptions, inventory model, pack/marketplace economics, customer funnel, P\&L, cash flow, breakeven |
| Numex Seed Pro Forma - Hardened.xlsx  | Original $2.5M seed model, hardened through 10 adversarial CFO sessions                                                                                                                       |
| Numex Pre-Seed Pro Forma - Summary.md | Executive summary of all key findings and recommendations                                                                                                                                     |
| Valuation and Round Structure.md      | SAFE terms, pre/post-money, equity %, instrument rationale per scenario                                                                                                                       |
| Seed Round Milestone Plan.md          | What metrics justify a seed round in 6-12 months                                                                                                                                              |
| Assumptions Register.md               | Every model assumption with confidence level and risk flags                                                                                                                                   |
| Investor Financial Slide Tables.md    | Copy-ready tables formatted for pitch deck slides                                                                                                                                             |
| Investor Methodology Memo.md          | 1-2 page document explaining how numbers were derived, pushback received, and rebuttals                                                                                                       |

### Key Model Outputs (Base Case — $500K)

| Metric                | Value                            |
| --------------------- | -------------------------------- |
| Inventory acquired    | 1,785 coins ($214K market value) |
| M12 packs/month       | 99                               |
| Year 1 net revenue    | $18,565                          |
| Year 1 EBITDA         | $(216,623)                       |
| M12 cash balance      | $133,377                         |
| M18 cash balance      | $43,639                          |
| Pack gross margin     | \~32%                            |
| Marketplace take rate | 10%                              |
| Monthly burn (M6)     | \~$19,000                        |

## Market Research

| Document                                          | Purpose                                                                                                                                                |
| ------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------ |
| Comparable Companies Research.md                  | 10 comps: Courtyard, Whatnot, Alt, Rally, Masterworks, StockX, Goldin/PSA, Collectable, Dibbs, Fanatics. Funding, valuation, GMV, take rate, relevance |
| Numex Thesis Research Dossier.md                  | 52 sources covering coin market size, trading card benchmarks, buyer pain points, competitive positioning                                              |
| Source Library.md                                 | Full citation list with confidence ratings                                                                                                             |
| Investor Narrative Memo.md                        | Core thesis and 5 strongest investment arguments                                                                                                       |
| Sharpe Ratio And Alternative Asset Methodology.md | Why we don't make hard Sharpe ratio claims and what directional data supports                                                                          |

### Five Strongest Thesis Points

1. **$6B+ U.S. market, $0 VC-backed competitors** — coins are the largest collectible category with zero dedicated digital platforms.
2. **Courtyard proved the model** — 1,000x GMV growth in 18 months for graded collectible mystery packs.
3. **Coins have structural advantages** — precious metal floors, 115M+ certified coins, $4.3B grading infrastructure.
4. **Buyer experience is broken** — no odds disclosure, counterfeit risk, 2-week shipping, fragmented marketplaces.
5. **Generational transition** — TheCoinChannel 4.6M TikTok, Whatnot coins +167% YoY, Gen Z entering rapidly.

## Marketing and Infographics

| Asset                          | Purpose                                                      |
| ------------------------------ | ------------------------------------------------------------ |
| 10 thesis infographic concepts | Visual data exhibits for social, deck, and investor meetings |
| 40 platform-sized PNGs         | Instagram, X, LinkedIn, Facebook versions of each concept    |
| Social Copy Bank               | 40 caption variants across 4 platforms                       |
| Content Calendar (30 days)     | Launch sequence for social channels                          |
| Canva Production Brief         | Exact specs for recreating/editing in Canva                  |

## Brand Kit

| Asset                                                  | Location                                        |
| ------------------------------------------------------ | ----------------------------------------------- |
| Logo system (SVG + PNG)                                | `/Users/jacksonblau/Documents/numex-brand-kit/` |
| Color palette (JSON, CSS, Tailwind)                    | Brand kit `colors/`                             |
| Typography (DM Serif Display, DM Sans, JetBrains Mono) | Brand kit `typography/`                         |
| Brand guidelines (PDF)                                 | Available in Downloads                          |
| Brand voice guide                                      | Available in Canva Kit                          |
| Social account assets (avatars, covers)                | Brand kit `social-account-assets/`              |

## What We Built

* **Product**: Live marketplace with 50 unique coins, real PCGS/NGC data, pack reveal flow, portfolio management, and on-chain settlement via thirdweb Payments
* **Blockchain**: Smart contracts deployed to Base mainnet — freely transferable ERC-721 tokens with atomic USDC settlement and curator residual splits
* **Brand + Finance**: Identity system (Lydian lion, Vault Navy palette), financial models with adversarial review sessions, market research with 52 sources, and investor materials

## What Comes Next (with capital)

Acquire real coin inventory, onboard first collectors, validate pack demand, prove marketplace liquidity, and hit seed-stage milestones within 12 months.


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